Danielle is a senior management consultant, entrepreneur, mother of three avid swimmers and inventor of the Nemes. The Nemes is a simple yet revolutionary and versatile recreational aquatic aid designed to keep hair and hairstyles protected, re-hydrated and intact in and around water.  It is the first of its kind, an actual stylish head wrap - not a modified cap - exclusively designed to foster and encourage more participation and inclusion in aquatics for all.



Ed Accura is a British rapper and songwriter. He is the host of In The Deep End podcast and is the screen writer and producer of the new documentary short film ‘A Film Called Blacks Can’t Swim’, which highlights the frightening reality of just how many Black, Asian, and minority ethnic  people in the UK are unable to swim. The film depicts the effects of the stigma, stereotypes and myths highlighting the views of various people with the BME community related to swimming and the water. The aim of the film is to help eradicate negative views associated with black people and swimming, as well as to encourage more people to learn to swim in an attempt to reduce the number of deaths by drowning.


Brand Ambassador

Alice is an elite British swimmer, specialising in open water and marathon events. As the second black person to represent Great Britain's senior team on the international stage, the welfare of black people in swimming is close to her heart.  She is big advocate for diversity in British elite swimming. Alice is currently training to become the first black swimmer and person of colour to qualify for Team GB's Olympic swimming team for 2020 games in Tokyo in the marathon swimming event.



Seren Jones is a Welsh, Zimbabwean broadcast journalist working at BBC news specialising in documentary-making and podcast production. In one of her feature documentaries called 'Black Girls Don’t Swim,' Seren investigated why there’s such a shortage of black women in elite swimming when black women are so dominant in dry-land sports. Prior to her time at the BBC, Seren was a student-athlete and elite swimmer at Long Island University in New York. Seren co-founded the BSA because she wanted others to understand how much swimming can shape your life, and help the community understand the endless opportunities it has to offer.


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Farrell is a Level 2 swim teacher and audio journalist. With over 5 years of experience in swim education, Farrell has taught for swim schools across the country. Farrell has also taught for both a summer camp in Long Island, New York, and for a Child-Drowning-Prevention NGO in Bali, Indonesia. Farrell produces Stance Podcast, which was nominated for The British Podcast Awards “Best Current Affairs 2020”.


Omie is a PR and Public Affairs professional and also a keen swim teacher, having worked in the leisure industry since 2013. In her teaching role she's worked for a variety of ages and abilities both in the UK and abroad and has seen the lasting impact learning to swim can have on someone's life. Omie has been exploring the issue of diversity in aquatics and the leisure industry with her own project titled,  "If 71% of the world is water, how can we feel at home if we don't know how to swim?" She is excited to work with the BSA to help create lasting change within the industry.


Ben White is a youth homeless professional and an open water lifeguard/keen swimmer. Working with the BSA is an opportunity for Ben to improve diversity in swimming, a sport that for Ben has been a source of great emotional and mental catharsis. The BSA to him is not only an organisation that can save lives, but can grant others the opportunities that were given to him when he learnt to swim at an early age.

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