OUR CO-FOUNDERS

DANIELLE OBE

Chair

Danielle is a Business Change & Integration Management Consultant with a wealth of experience within the private, public and voluntary sectors. She has a track record of improving complex 

change programmes within a variety of industries; including Financial, Insurance, IT, Telecoms and Regeneration. Danielle has worked for companies such as Fujitsu, Olympic Delivery Authority, Vodafone and the Royal Bank of Scotland.

 

Danielle is also an entrepreneur, mother of three avid swimmers and inventor of the Nemes, is a simple yet revolutionary  versatile aquatic aid designed to solve a significant barrier to aquatics - the age long issue of water and chemical damage to hair and hairstyles in and around water. It is the first of its kind, exclusively designed to foster and encourage more participation and inclusion in aquatics for all.

 

Under her leadership, the BSA has gone from a simple concept to a nationally  recognised fledgling organisation  positioned as a disruptive force within the aquatic sector.

ED ACCURA

Partnerships

Ed Accura is a British rapper and songwriter. He is the host of In The Deep End podcast and is the screen writer and producer of the new documentary short film ‘A Film Called Blacks Can’t Swim’, which highlights the frightening reality of just how many Black, Asian, and minority ethnic  people in the UK are unable to swim. The film depicts the effects of the stigma, stereotypes and myths highlighting the views of various people with the BME community related to swimming and the water. The aim of the film is to help eradicate negative views associated with black people and swimming, as well as to encourage more people to learn to swim in an attempt to reduce the number of deaths by drowning.

ALICE DEARING

Brand Ambassador

Alice is an elite British swimmer, specialising in open water and marathon events. As the second black person to represent Great Britain's senior team on the international stage, the welfare of black people in swimming is close to her heart.  She is big advocate for diversity in British elite swimming. Alice is currently training to become the first black swimmer and person of colour to qualify for Team GB's Olympic swimming team for 2020 games in Tokyo in the marathon swimming event.

SEREN JONES

Media

Seren Jones is a Welsh, Zimbabwean broadcast journalist working at BBC news specialising in documentary-making and podcast production. In one of her feature documentaries called 'Black Girls Don’t Swim,' Seren investigated why there’s such a shortage of black women in elite swimming when black women are so dominant in dry-land sports. Prior to her time at the BBC, Seren was a student-athlete and elite swimmer at Long Island University in New York. Seren co-founded the BSA because she wanted others to understand how much swimming can shape your life, and help the community understand the endless opportunities it has to offer.

OUR VOLUNTEERS

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FARRELL MAHON

Farrell is a Level 2 swim teacher and audio journalist. With over 5 years of experience in swim education, Farrell has taught for swim schools across the country. Farrell has also taught for both a summer camp in Long Island, New York, and for a Child-Drowning-Prevention NGO in Bali, Indonesia. Farrell produces Stance Podcast, which was nominated for The British Podcast Awards “Best Current Affairs 2020”.

OMIE DALE

Omie is a PR and Public Affairs professional and also a keen swim teacher, having worked in the leisure industry since 2013. In her teaching role she's worked for a variety of ages and abilities both in the UK and abroad and has seen the lasting impact learning to swim can have on someone's life. Omie has been exploring the issue of diversity in aquatics and the leisure industry with her own project titled,  "If 71% of the world is water, how can we feel at home if we don't know how to swim?" She is excited to work with the BSA to help create lasting change within the industry.

OUR VOLUNTEERS

Farrell.jpg
IMG_1373.jpg

FARRELL MAHON

Farrell is a Level 2 swim teacher and audio journalist. With over 5 years of experience in swim education, Farrell has taught for swim schools across the country. Farrell has also taught for both a summer camp in Long Island, New York, and for a Child-Drowning-Prevention NGO in Bali, Indonesia. Farrell produces Stance Podcast, which was nominated for The British Podcast Awards “Best Current Affairs 2020”.

OMIE DALE

Omie is a PR and Public Affairs professional and also a keen swim teacher, having worked in the leisure industry since 2013. In her teaching role she's worked for a variety of ages and abilities both in the UK and abroad and has seen the lasting impact learning to swim can have on someone's life. Omie has been exploring the issue of diversity in aquatics and the leisure industry with her own project titled,  "If 71% of the world is water, how can we feel at home if we don't know how to swim?" She is excited to work with the BSA to help create lasting change within the industry.

Our Advisory Group & Ambassadors

Michael LR De Souza

Michael has been teaching since 1987. He qualified through the A.S.A. and specialises in eradicating the of water. In 2005 Michael was sponsored to spend six weeks in Southern Sri Lanka, working in conjunction with a Sri Lankan based organisation, Swim Lanka. Michael also taught in the Caribbean on the Islands of Trinidad & Tobago, Grenada and Barbados. 

Caroline Nakinga

Caroline is an experienced Organisation Development professional specialising in organisational culture, learning & development, and talent management. With a background in management consulting and over 15 years of international experience working across multiple sectors, Caroline is currently the Global Diversity and Inclusion Lead for Pentland Brands.

Clinton Forde

Clinton is a media professional who has been teaching swimming for 10+ years but been swimming for twice as long. His love for swimming has come from early childhood through the persistence of his parents willingness for him not to be drawn into the stereotype that 'black people can't swim'. Merging his two of passions swimming and media, he wishes to influence more black people to take up the sport through BSA.

Jane Doe

Jamie Hooper

Jamie is an expert on equality, diversity and inclusion in sport and physical activity. Jamie has worked in the sector for 10 years leading on EDI projects and programmes for a number of stakeholders. Previously Jamie worked at Swim England, where he led on diversity and inclusion projects across all aquatic sports.

Will Barkway

Will is a Partner at PwC, specialising in culture change and communications, and works across industries in the UK and globally. Before becoming a consultant Will was head of internal communications at ITV, and originally a broadcast journalist on ITV news and local radio. Will describes swimming for him as 'escapism', and believes that everyone no matter their background, income or experience should have the opportunity to be safe in the water, enjoy it, and reap the significant health benefits.

Simon Stevens

Simon has worked in the education sector for over 12 years, with the majority of that time spent working for Swim England. Simon currently works for FutureQuals, providing key qualifications predominately to the health sector and NHS trusts. Simon is a huge advocate for sports and the positive impact it can have everyone’s lives. Whilst his swimming technique is questionable he does enjoy getting into the water on a regular basis, whether that be in the pool or open water.  

©2020 by Black Swimming Association. Charity Number: 1193374