Four individuals with one vision: to drive participation and inclusion of BMEs in aquatics.
Danielle is a senior management consultant, entrepreneur, mother of three avid swimmers and inventor of the Nemes. The Nemes is a simple yet revolutionary and versatile recreational aquatic aid designed to keep hair and hairstyles protected, re-hydrated and intact in and around water. It is the first of its kind, an actual stylish head wrap - not a modified cap - exclusively designed to foster and encourage more BME participation and inclusion in aquatics for life, health and wellbeing.
Head of Corporate Partnerships
Ed Accura is a British rapper and songwriter. He is the host of In The Deep End podcast and is the screen writer and producer of the new documentary short film ‘A Film Called Blacks Can’t Swim’, which highlights the frightening reality of just how many black, Asian, and minority ethnic people in the UK are unable to swim. The film depicts the effects of the stigma, stereotypes and myths highlighting the views of various people with the BME community related to swimming and the water. The aim of the film is to help eradicate negative views associated with black people and swimming, as well as to encourage more people to learn to swim in an attempt to reduce the number of deaths by drowning.
Head of Communications and Media
Seren Jones is a Welsh, Zimbabwean broadcast journalist working at BBC news with a specialty in documentary-making and podcast production. In one of her feature documentaries called 'Black Girls Don’t Swim,' Seren investigated why there’s such a shortage of black women in elite swimming when black women are so dominant in dry-land sports. Prior to her time at the BBC, Seren was a student-athlete and elite swimmer at Long Island University in New York. Seren co-founded the BSA because she wanted others to understand how much swimming can shape your life, and help the community understand the endless opportunities it has to offer. In 2019 Seren was nominated for a Welsh BAFTA in the breakthrough category for her documentary work.
Executive Brand Ambassador
Alice is an elite British swimmer, specialising in open water and marathon events. As the second black person to represent Great Britain's senior team on the international stage, the welfare of black people in swimming is close to her heart. She is big advocate for diversity in British elite swimming. Alice is currently training to become the first black swimmer and person of colour to qualify for Team GB's Olympic swimming team for 2020 games in Tokyo in the marathon swimming event.