There are a number of barriers that preclude many BMEs from participating in swimming, either on a regular basis or at all. Some of these barriers exist as a result of our community’s attitudes and/or a lack of information and education about the various benefits and opportunities that participating in aquatics has to offer. From water safety awareness, life-saving and drowning prevention to career opportunities and socio-economic advancements.
Want to know more about some of these significant barriers? Click here to watch our SPEEDO/BSA Q&A
By using, giving visibility to and carefully sign-posting resources already available within the aquatic community, the BSA believes together, we can encourage more of the Black-British community to get into the water. We have divided our target demographic into three categories:
Primary school children (ages 7-11)
Secondary school students (ages 11-16 & 16-19)
Parents and those over the age of 21 (adult community)
Aquaphobia is a real issue for the average black adult, and is known to be passed down generations. Most of these black adults (first and second generation) who have a fear of the water may never have learned to swim or were never taught about real water safety measures; either due to a lack of opportunity or exposure. Through the years, strong behaviours and attitudes towards water would have reinforced underlying aquaphobia. Our intention is to educate our adult community about water safety, so they become less scared of the water and more fearful of the reality of their children drowning, simply because they and their children cannot swim.